Blog
Check back regularly for my latest blog.
From Tadpole to Frog: Compass Learning's Marketing Turnaround
Click on this link to read my blog on the Austin American Marketing Association web site:
http://austinama.org/2009/03/brand-evolution-from-tadpole-to-frog/
What's Your Big Hairy Audacious Goal?
It's never too late in the year to set a big goal. Looking back at a marketing theory greatest hit:
Teeny, Tiny Projector for PowerPoint Presentations
Blockbuster Redux
When I wrote this blog about Blockbuster, there were two locations within two miles of my home. No more. The line forms at the Red Box parked at the Walgreen's Drugstore. This blog I wrote for AMA is now a nostalgia piece:
http://austinama.org/2009/02/the-smell-of-success/
The Outcry Over a Crying Tot
This anti-smoking commercial aired in New York City and caused an uproar:
An Interactive Marketing Campaign from nFusion
Until I researched this article, I had no idea just how unoriginal pick-up lines can be. To read the head-scratchers:
http://austinama.org/2009/05/interactive-marketing-nfusion-bacardi-silver-pick-up-lines/
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